Campari revamps Cinzano
31 March, 2010
Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
